CASE STUDY
Mor Furniture: The Right Platform for a Furniture Business
![MOR Furniture Logo MOR Furniture Logo](https://storage.googleapis.com/peakactivity-site-assets/case-studies/mor-furniture/morLogo.png)
CASE STUDY
Mor Furniture: The Right Platform for a Furniture Business
![Family on a new Couch looking at a laptop together Family on a new Couch looking at a laptop together](https://image-proxy.staging.peakactivity.merce.io/0x0,q80,r0,jpeg/https://storage.googleapis.com/peakactivity-site-assets/case-studies/mor-furniture/morHeaderImg.png)
![Family on a new Couch looking at a laptop together Family on a new Couch looking at a laptop together](https://image-proxy.staging.peakactivity.merce.io/0x0,q80,r0,jpeg/https://storage.googleapis.com/peakactivity-site-assets/case-studies/mor-furniture/morHdrImgMobile_x2.png)
2X
TOTAL CONVERSIONS
+30%
AVERAGE ORDER VALUE
4X
ONLINE SALES
2X
TOTAL CONVERSIONS
+30%
AVERAGE ORDER VALUE
ONLINE SALES
![quote quote](https://studioassets.blob.core.windows.net/production/quoteright.png)
Kate Bennet
VP MARKETING & ECOMMERCE
![end quote end quote](https://studioassets.blob.core.windows.net/production/quoteleft.png)
Situation
The company was looking to grow, but their technology needed to evolve. Services that customers expect, like delivery, were challenging because of disconnected systems.
![Beautiful living room table and a couch in a rustic style home Beautiful living room table and a couch in a rustic style home](https://image-proxy.staging.peakactivity.merce.io/450x300,q80,r0,jpeg/https://storage.googleapis.com/peakactivity-site-assets/case-studies/mor-furniture/situation.jpeg)
Situation
The company was looking to grow, but their technology needed to evolve. Services that customers expect, like delivery, were challenging because of disconnected systems.
![quote quote](https://studioassets.blob.core.windows.net/production/quoteright.png)
Kate Bennet
VP MARKETING & ECOMMERCE
![quote quote](https://studioassets.blob.core.windows.net/production/quoteleft.png)
![Man using his phone to photograph his home office area Man using his phone to photograph his home office area](https://image-proxy.staging.peakactivity.merce.io/458x300,q80,r0,jpeg/https://storage.googleapis.com/peakactivity-site-assets/case-studies/mor-furniture/solution.jpeg)
Solution
We moved them onto a flexible “headless” eCommerce platform, RevCommerce, that integrates seamlessly with other systems in their stores, to bring everything together.
Need a similar solution?
Solution
We moved them onto a flexible “headless” eCommerce platform, RevCommerce, that integrates seamlessly with other systems in their stores, to bring everything together.
Need a similar solution?
Results
Faster page loads, reduced bounce rates, a 2X spike in conversions, a 30% increase in average order value. Email traffic and online sales quadrupled. Online revenue has grown 5X since 2018, and in-store sales are increasing as customers are coming in more informed. Prioritizing a headless eCommerce approach was key to executing a true omnichannel experience. Now, Mor can keep optimizing as they grow.
Want similar results?
![Woman at a laptop with her credit card purchasing items online Woman at a laptop with her credit card purchasing items online](https://image-proxy.staging.peakactivity.merce.io/465x278,q80,r0,jpeg/https://storage.googleapis.com/peakactivity-site-assets/case-studies/mor-furniture/results.jpeg)
![Woman at a laptop with her credit card purchasing items online Woman at a laptop with her credit card purchasing items online](https://storage.googleapis.com/peakactivity-site-assets/case-studies/mor-furniture/results.jpeg)
Results
Faster page loads, reduced bounce rates, a 2X spike in conversions, a 30% increase in average order value. Email traffic and online sales quadrupled. Online revenue has grown 5X since 2018, and in-store sales are increasing as customers are coming in more informed. Prioritizing a headless eCommerce approach was key to executing a true omnichannel experience. Now, Mor can keep optimizing as they grow.
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