CASE STUDY
Dale Carnegie: Practicing What You Teach
![Dale Carnegie Logo Dale Carnegie Logo](https://image-proxy.staging.peakactivity.merce.io/0x0,q80,r0,jpeg/https://storage.googleapis.com/peakactivity-site-assets/clientSuccess/daleLogo.png)
CASE STUDY
Dale Carnegie: Practicing What You Teach
![Professional people at a desk taking instruction in a meeting room Professional people at a desk taking instruction in a meeting room](https://image-proxy.staging.peakactivity.merce.io/0x0,q80,r0,jpeg/https://storage.googleapis.com/peakactivity-site-assets/case-studies/dale-carnegie/CaseStudyHero.jpg)
![Professional people at a desk taking instruction in a meeting room Professional people at a desk taking instruction in a meeting room](https://image-proxy.staging.peakactivity.merce.io/0x0,q80,r0,jpeg/https://storage.googleapis.com/peakactivity-site-assets/case-studies/dale-carnegie/dcHdrImgMobile_x2.png)
+95%
NEW VISITOR CONVERSIONS
+165%
MOBILE CONVERSIONS
+95%
NEW VISITOR CONVERSIONS
+165%
MOBILE CONVERSIONS
![qupte qupte](https://studioassets.blob.core.windows.net/production/quoteright.png)
DALE CARNEGIE
![default alt tag default alt tag](https://studioassets.blob.core.windows.net/production/quoteleft.png)
Situation
Dale Carnegie teaches communication skills to people all over the world. They understand, the way you engage with people matters, but their web experience didn’t reflect this. Customer bounce rates were dangerously high.
![Adult professionals watching a teacher doing instructions on a whiteboard in an office setting Adult professionals watching a teacher doing instructions on a whiteboard in an office setting](https://image-proxy.staging.peakactivity.merce.io/0x0,q80,r0,jpeg/https://storage.googleapis.com/peakactivity-site-assets/case-studies/dale-carnegie/caseStudyImg1.jpg)
Situation
Dale Carnegie teaches communication skills to people all over the world. They understand, the way you engage with people matters, but their web experience didn’t reflect this. Customer bounce rates were dangerously high.
![qupte qupte](https://studioassets.blob.core.windows.net/production/quoteright.png)
DALE CARNEGIE
![default alt tag default alt tag](https://studioassets.blob.core.windows.net/production/quoteleft.png)
![Woman Public Speaking at a seminar for professionals Woman Public Speaking at a seminar for professionals](https://image-proxy.staging.peakactivity.merce.io/0x0,q80,r0,jpeg/https://storage.googleapis.com/peakactivity-site-assets/case-studies/dale-carnegie/caseStudyImg2.jpg)
Solution
A global platform integration and a UX overhaul of 190+ local websites in 86 countries that makes their web experiences around the world as customer-focused as their classes.
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Solution
A global platform integration and a UX overhaul of 190+ local websites in 86 countries that makes their web experiences around the world as customer-focused as their classes.
Need a similar solution?
Results
The redesigned experience produced a 95% increase in new visitor conversions and a 165% increase in mobile conversions. Optimization, based on testing and analytics, continues today as the company returns to growth. By unifying the company on a single platform, Dale Carnegie can now optimize experiences for different audiences.
Want similar results?
![Group of co-workers brainstorming ideas on post-it notes on a glass wall Group of co-workers brainstorming ideas on post-it notes on a glass wall](https://image-proxy.staging.peakactivity.merce.io/0x0,q80,r0,jpeg/https://storage.googleapis.com/peakactivity-site-assets/case-studies/dale-carnegie/caseStudyImg3.jpg)
![Group of co-workers brainstorming ideas on post-it notes on a glass wall Group of co-workers brainstorming ideas on post-it notes on a glass wall](https://image-proxy.staging.peakactivity.merce.io/0x0,q80,r0,jpeg/https://storage.googleapis.com/peakactivity-site-assets/case-studies/dale-carnegie/caseStudyImg3.jpg)
Results
The redesigned experience produced a 95% increase in new visitor conversions and a 165% increase in mobile conversions. Optimization, based on testing and analytics, continues today as the company returns to growth. By unifying the company on a single platform, Dale Carnegie can now optimize experiences for different audiences.
Want similar results?
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