CASE STUDY
City Furniture: Improving
on a Proven Moneymaker test now
![city furniture Logo city furniture Logo](https://image-proxy.staging.peakactivity.merce.io/0x0,q80,r0,jpeg/https://storage.googleapis.com/peakactivity-site-assets/case-studies/city-furniture/logo.png)
CASE STUDY
City Furniture: Improving on a
Proven Moneymaker
AVERAGE ORDER VALUE
$1.2m
FIRST-MONTH REVENUE
+200%
AVERAGE ORDER VALUE
$1.2m
FIRST-MONTH REVENUE
Situation
CITY Furniture had transformed their eCommerce and was now seeking opportunities to leverage their new digital mindset to drive growth through improved customer experiences.
![Person using a tablet to position a couch in augmented reality Person using a tablet to position a couch in augmented reality](https://image-proxy.staging.peakactivity.merce.io/450x300,q80,r0,jpeg/https://storage.googleapis.com/peakactivity-site-assets/case-studies/city-furniture/situation.jpeg)
Situation
CITY Furniture had transformed their eCommerce and was now seeking opportunities to leverage their new digital mindset to drive growth through improved customer experiences.
![quote quote](https://studioassets.blob.core.windows.net/production/quoteright.png)
Andy Hill
CHIEF REVENUE OFFICER
![quote quote](https://studioassets.blob.core.windows.net/production/quoteleft.png)
![quote quote](https://studioassets.blob.core.windows.net/production/quoteright.png)
Andy Hill
CHIEF REVENUE OFFICER
![quote quote](https://studioassets.blob.core.windows.net/production/quoteleft.png)
![Woman adjusting new artwork on the wall in a new home Woman adjusting new artwork on the wall in a new home](https://image-proxy.staging.peakactivity.merce.io/458x305,q80,r0,jpeg/https://storage.googleapis.com/peakactivity-site-assets/case-studies/city-furniture/solution.jpeg)
Solution
A meticulous discovery process led us to make their already profitable design service offering both virtual and free.
Need a similar solution?
Solution
A meticulous discovery process led us to make their already profitable design service offering both virtual and free.
Need a similar solution?
Results
Iterative development allowed us to launch quickly and also refine the virtual service before implementing at scale. Going virtual led to a 200% increase in average order value, $1.2M in revenue during the first month of Covid while other competitors shuttered, and a slew of new leads to nurture.
Want similar results?
![African father and son playing on a couch in a modern new home African father and son playing on a couch in a modern new home](https://image-proxy.staging.peakactivity.merce.io/465x278,q80,r0,jpeg/https://storage.googleapis.com/peakactivity-site-assets/case-studies/city-furniture/results.jpeg)
Results
Iterative development allowed us to launch quickly and also refine the virtual service before implementing at scale. Going virtual led to a 200% increase in average order value, $1.2M in revenue during the first month of Covid while other competitors shuttered, and a slew of new leads to nurture.
Want similar results?
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